Do you wonder how and why ice cream products are so enticing to the customers? Some of them stand out to the crowd, such as on Instagram, Facebook, Twitter, and some other social media platforms? You are not just the one thinking about this. A growing number of hospitality and food services businesses are using Instagram to promote their food and dishes products with impressive results.
On the record of Q3 2016 Sprout Social Index, people buy a product based on what they saw on social media. Instagram, being an image-based social network, is usually the main source of inspiring and eye-catching new products for the customers. Standing out on IG can be a major advantage of your ice cream shop business.
How to successfully promote your desserts?
Packing is one of the center attractions when speaking of food. The sundae cups create an eye-catching appearance that is an effective packaging, which makes it easier to attract consumers. In making eye-catching ice cream to make it Instagram-worthy packaging, you may follow effective tactics. It can help to attract more attention, motivate new customers, and build a stronger brand to try your products.
Eye-catching color scheme
Custom ice cream packaging has a great impact on your business. It can give full control over the color of the packaging as well as the prints and designs on it. It is a factor that can be greatly influential to attract attention and helps the product stand out online and in the physical ice cream shop.
Most ice cream shops have simple packaging, with plain colors. Light blue and pink colored cups are the most popular colors of ice cream cups. It looks great on shop shelves, which is often far from ideal for Instagram. From pink to bright pink, orange to purple, selecting eye-catching and high contrast colors help your ice cream instantly capture the Instagram users’ attention. It hugely netted a greater amount of attention and built a more effective presence on social media.
Invest high-quality ice cream cups
In contrast to the belief, a smartphone camera may not be enough to build a solid, effective, and professional presence on IG. With sundae cups, you are more than just investing in high-quality photography. Instead, you are showing more than just a photograph. Customers may consider buying your ice cream because of the enticing photos posted on Instagram.
Introduce your ice cream with professional ice cream cups designs and print.